Tracks Venues

In this session...

Brands who can truly understand and engage with people in the right way can build lasting relationships. Join leading brands like Scotts Miracle-Gro and Astra Zeneca and agency leaders from Mediahub, Initiative and Acxiom to learn how unique intelligence about people has made a difference in Scotts’ & AstraZeneca’s engagement strategy across channels.

What You'll Learn from This Session...

  1. Hear about innovative strategies brands are using to reach the right people in industries that don’t have much first-party data
  2. Learn strategies to future-proof your advertising, no matter the future of third-party identifiers like cookies
  3. Test common best practices, like frequency capping, to see if they hold true for your audience

Presented with


Linda Harrison Vice President of Data Strategy (AKA Data Guru) Acxiom
John Young SVP Audience Analytic Solutions MediaHub
Tim Natal Digital Analytics Leader AstraZeneca
Mila Kechina Group Director Initiative
Kreg Elsass Brand Director Scotts Miracle-Gro

Event Details

Event Type Session

Track  Data & Decisions