In this session...
Brands who can truly understand and engage with people in the right way can build lasting relationships. Join leading brands like Scotts Miracle-Gro and Astra Zeneca and agency leaders from Mediahub, Initiative and Acxiom to learn how unique intelligence about people has made a difference in Scotts’ & AstraZeneca’s engagement strategy across channels.
What You'll Learn from This Session...
- Hear about innovative strategies brands are using to reach the right people in industries that don’t have much first-party data
- Learn strategies to future-proof your advertising, no matter the future of third-party identifiers like cookies
- Test common best practices, like frequency capping, to see if they hold true for your audience
