In this session...
ABC/Disney revisited its third installment of the Emmy-winning “Live in Front of a Studio Audience” to bring “The Facts of Life” and “Diff'rent Strokes” back to primetime TV.
The 80’s sitcoms featured tongue-in-cheek recreations of iconic ads featuring Kraft Heinz, powered by the creative minds at Jimmy Kimmel’s Kimmelot and Ryan Reynold’s Maximum Effort.
We share how we Re-Krafted the 80s, creating a new cultural moment at lightning speed, and the impact that the totally tubular creative had at The Kraft Heinz Company.
What You'll Learn from This Session...
- Best practices for creative collaboration.
- Leveraging entertainment marketing to create cultural impact.
- When and how to use nostalgia to reach audiences.
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