Tracks Venues

In this session...

As the industry adapts to ongoing privacy changes, we need to prioritize a people-first approach centered on the consumer experience, opt-in first-party data and a renewed focus on smarter AI and data-driven modeling to reach audiences in a world with and without IDs.

What You'll Learn from This Session...

  1. Change is here: Adapt to the ever-changing landscape of regulation and learn how to navigate the growing world of non-addressable inventory (lack of identity or consent).
  2. Invest in direct relations: Maintaining addressability when possible is crucial though opt-in first party data and strategic partnerships.
  3. Address the non-addressable: Build a competitive advantage with solutions like advanced contextual targeting, predictive modeling and smarter AI.

Presented with


Vijay Rao SVP, Head of Global Revenue Strategy & Operations Yahoo

Event Details

Event Type Session

Track  Data & Decisions