In this session...
As the industry adapts to ongoing privacy changes, we need to prioritize a people-first approach centered on the consumer experience, opt-in first-party data and a renewed focus on smarter AI and data-driven modeling to reach audiences in a world with and without IDs.
What You'll Learn from This Session...
- Change is here: Adapt to the ever-changing landscape of regulation and learn how to navigate the growing world of non-addressable inventory (lack of identity or consent).
- Invest in direct relations: Maintaining addressability when possible is crucial though opt-in first party data and strategic partnerships.
- Address the non-addressable: Build a competitive advantage with solutions like advanced contextual targeting, predictive modeling and smarter AI.
