In this session...
Consumers are actively seeking out brands that design for diversity — that is, brands that see, support and address the full context of their unique lived experiences, especially when it comes to skincare and beauty. How are brands evolving to meet consumer needs, and how can our industry take this whole-person, intersectional approach further to build trust, engagement and loyalty with audiences?
What You'll Learn from This Session...
- How are brands innovating around diversity-first and personalized solutions?
- How does advocacy and education programs play a role in expanding accessibility to medically-backed information?
- How do brands create healthy solutions and mitigate the effects of social media perfection negatively affecting self-image?
