In this session...
Twitter is the place to connect with what’s happening. When TV shows premiere or major moments happen on screen, people flock to Twitter to talk about it - and brands should not miss out. That’s why E! News and Twitter launched “While You Were Streaming”, a weekly digital-first show diving into the biggest TV releases and most talked-about shows, right on Twitter. Hear from E! News’ Tammy Filler, EVP & Editor-in-Chief about the show’s first season, future plans, and the Smirnoff partnership that brought the series to life.
What You'll Learn from This Session...
- The value of connecting with what's happening: How brands can connect to culturally relevant conversations, and the communities within them, to grow their businesses.
- How aligning with premium content designed for the Twitter timeline, can be a turnkey solution for brands to connect with audiences and the conversations that matter to them.
- Why Twitter’s Content Partnership with E! News (and NBCU) is valuable to brands looking to connect with what’s happening, and what people are talking about — and watching — right now.
