In this session...
Data has become the primary driver of channel strategy and marketing allocations. But with so many data sources available, how do you know how to get the most bang for your buck?
Discover how first-party data can improve everything from email and social to CTV advertising and how some of the world's leading brands and agencies are using it to better connect with their audience.
What You'll Learn from This Session...
- Discover how brands and agencies are using data to make their marketing dollars work harder.
- See how data has changed the way creatives work.
- Learn what trends and emerging channels are going to continue to reshape how marketers find new customers and keep current ones engaged.
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