Deb Benovitz

Deb Benovitz has served as senior vice president, global marketing/competitive intelligence, and human truths for WW (formerly Weight Watchers) since 2014. In this role, she is responsible for delivering strategic consumer insights to drive business growth, managing the global consumer insights department, and spearheading WW’s purpose to democratize wellness and make it accessible to all.

Benovitz has over 30 years of experience in leading consumer-focused companies, with a specific focus and expertise in brand transformation. She has held key roles in the transformation of major brands such as LEGO, Dove (via the Campaign for Real Beauty) and Pepsi.

Prior to WW, Deb served as vice president of global consumer insights at PepsiCo from 2009-2014, where she led the brand's future-focused Insights department serving 30 markets around the world. Deb has extensive experience in brand, consumer, competitive intelligence, shopper insights and tech user experience research among adults and children, including innovation, trend tracking, new product and concept research and consumer journey mapping, to name a few. Deb holds a BA degree from Barnard College, Columbia University, and an MBA from the University of Wisconsin.