In this session...
In an analytics-driven world, measurement is the easy part– but putting metrics into action and driving insight takes a bit more finesse. Meshh and Relo have partnered together to build a 360º measurement tool kit for brands and rights holders in sport to understand the full value of their sponsorship assets and optimize their inventory. In this session we'll talk through how to leverage these tools to maximize exposure and drive incremental revenue in-venue and beyond.
What You'll Learn from This Session...
- How to effectively identify the right KPIs and implement effective measurement strategy
- The value of measuring existing assets and white space to optimize inventory
- Leveraging measurement outputs to become a partner leader in existing and future sponsorship deals
