In this session...
Don’t wait until 2023 to explore post-cookie solutions. The industry has viable solutions advertisers should take advantage of today. Brands and publishers who have gotten a head start and succeeded in establishing trusted, first-party consumer relationships now - independent of cookies - will improve overall user experience, optimize yield, increase revenue and/or ROI. The sooner you implement authenticated solutions, the more time you'll have to test and iterate, providing consumers with the value experience they expect.
What You'll Learn from This Session...
- How authenticated solutions can give publishers the same abilities previously only possible in walled gardens; and why lower levels of authentication are a big win
- Why an authenticated solution goes beyond maintaining addressability to improving overall quality
- Tangible takeaways to define the success of a cross-platform identity solution from a leading brand and renowned publisher
