In this session...
As the industry continues to navigate the NFT metaverse, one question still remains: How can brands leverage NFTs to better understand the consumer, meet them where they are, and drive brand engagement and cultural impact as a result?
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In this session, Anheuser-Busch’s Spencer Gordon and VaynerNFT’s Avery Akkineni will reveal how brands can strategically harness the power of NFTs to help them remain focused on the consumer, and further understand the ever-evolving attention economy.
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What You'll Learn from This Session...
- How brands can dive into the NFT metaverse in an authentic and meaningful way
- How to strategically leverage NFTs to better understand the consumer
- How to incorporate NFTs into your brand toolkit to understand and increase consumer engagement
