In this session...
Given the increase in conversation around privacy controls, contextual targeting is experiencing a true renaissance. Condé Nast is no stranger to this approach, as the company has been an expert in the subject for decades, leveraging it as a point of differentiation rather than a back-up plan. What does contextual targeting look like now and what can it look like as we move into the future?
What You'll Learn from This Session...
- A contextual strategy, when layered with first-party data and innovation, is an opportunity for brands to thrive and connect with fickle consumers.
- Engaging consumers at their peak point of interest is what ultimately makes ads more likely to be perceived as useful, rather than simply ignored.
- Consumers are hungry for content, but content that is premium and credible. Aligning with anything else, especially in an era of “fake news” is counterproductive. Ads need a similar filter.
