Fred Seddon is a Manager of the Strategy Group at Xaxis, and Xaxis’ Amazon DSP subject matter expert. Fred ensures clear strategic approaches are applied to brands' programmatic campaigns across platforms, and is responsible for helping agencies and clients understand and leverage Amazon’s ever-changing, ever-improving programmatic tools and data. Fred oversaw the introduction of the Amazon DSP toolset to Xaxis in the US, and has been working with clients and agencies to incorporate it into their marketing mix for the past three years.
A graduate of Tufts University, Fred brings to bear his knowledge and experience as a CPG vertical strategist, in addition to prior roles in Product, Creative and Client Service respectively. Fred is a native Manhattanite, currently living above a German beer hall in Brooklyn – but it’s ok, they close early.