Julie Arbit

Julie Arbit serves as Vice President of Insights for VICE Media, where she helps both VICE and its clients better understand and engage with their youth audience. In this role, she utilizes a variety of innovative qualitative and quantitative methodologies and data sources to uncover the most actionable learnings.

Prior to joining VICE, Julie spent over a decade in marketing research agencies working across industries to identify trends, segment target audiences, inform brand strategies, track brand perceptions, and develop communication strategies and new products offerings.