Melissa Grady is the CMO at Cadillac. She brings
extensive experience leading teams across multiple industries and organizations from
entrepreneurial ventures to Fortune 500 companies to the role. Prior to joining Cadillac, Melissa was Senior Vice President of Digital and e-commerce of Jackson Hewitt, where she was responsible for all digital activities including jacksonhewitt.com as well as the implementation of a “hyper-local” digital media program across several thousand locations. Before Jackson Hewitt, Melissa led the Digital Acquisition on the Global Marketing team at MetLife and Global Analytics, e-Commerce Marketing and CRM teams at Motorola. During her time with Motorola, she led the charge on re-launching the brand’s e-commerce initiative, bringing triple digit growth in a matter of weeks. She earned a MS in Integrated Marketing with a specialization in Database, Direct, and e-commerce from Northwestern University and holds a BA.