In this session...
More than ever, marketers are seeking an omnichannel view of the customer while combating major industry challenges-- impending regulation and uncertainty, the deprecation of third-party cookies, disparate measurement, and heightened walled gardens. Find out the role that identity plays as these industry leaders try to achieve multi-touch attribution in an ever-evolving world.
What You'll Learn from This Session...
- Learn about the role customer identity plays as marketers try to achieve multi-touch attribution with people-based marketing.
- Find out what’s grabbing the attention of two seasoned industry leaders.
- Learn ways to access, activate and effectively measure data.
Insight Drivers