In this session...

As a global and sports entertainment company, WWE is a sought-after partner for brands looking to tap into its resources and engage its diverse fanbase. In this session, hear from WWE Chief Brand Officer Stephanie McMahon and WWE Superstars Becky Lynch and Kofi Kingston about how WWE creates meaningful brand partnerships through 360 degree integrations that include the company’s greatest assets: WWE Superstars. WWE will also unveil new partnerships during the session.

What You'll Learn from This Session...

  1. Understand the value of brand relationships to WWE and its partners
  2. Discuss how WWE Superstars play an integral role in the development of campaigns
  3. Learn what new partnerships WWE has in the pipeline and get a sneak-peek behind the curtain

Presented with


Stephanie McMahon Chief Brand Officer WWE
Becky Lynch WWE Superstar WWE
Kofi Kingston WWE Superstar WWE
Jenny Rooney Editor of the CMO Network Forbes

Event Details

Event Type Seminar

Track  Future of Sports