In this session...
The convergence of TV and digital represents a monumental shift in the advertising ecosystem with combined global linear and digital TV advertising spend exceeding $233 billion. The ability to capitalize relies on understanding how to apply data across TV and digital environments and better influence consumer exposure in both mediums. Come and learn how to better inform your media strategy to drive results.
What You'll Learn from This Session...
- The convergence is here; traditional programmatic strategies won't solve the problem, but it’s easier than you think for brands and agencies to get started
- Understand what the convergence means as an audience-based planning tool for advertisers
- The convergence of data means breaking down traditional silos and sharing insights across TV, digital and social
Tech Stars