In this session...
Gen Z, the first generation to grow up fully immersed in technology, is quickly becoming primed to take on the world. According to new research, more than half of Gen Z consumers say that their media experience is how they define community. Join us as we debate what really matters to today’s youth culture, and see why it’s more important than ever to build authentic relationships with this skeptical, but powerful generation.
What You'll Learn from This Session...
- A greater understanding of what Gen Z expects from brands.
- Original research findings on what Gen Z consumes, what makes them tick, and most importantly—what resonates with them in market.
- Insight and perspective from the experts and professionals closest to this generation.
Culture Builders