In this session...
As part of Innovid's The Future of TV is Now Series, this session will focus on the fact that modern consumers are accustomed to personalized experiences and brands are rising to the challenge, amassing huge stores of data to power direct relationships. Our panel experts are making big investments in personalization. Learn how they plan to leverage connected TV to scale those investments by combining the addressability and interactivity of digital with the reach and prestige of TV.
What You'll Learn from This Session...
- Why it’s critical for marketers to bring personalized interactions to scale
- The role of first party data in enabling personalized marketing and how connected TV can better connect consumers and brands
- How companies are investing heavily in data and technology to drive growth
Story Crafters