In this multi-part series, Rare brings some of the world's top creative leaders, thinkers and makers to the stage for an afternoon of practical workshops – all designed to equip you with the kinds of skills that'll take your work to the next level. From the art of mass appeal, to how to derive ingenuity from adversity, and how to harness creative collisions for fresher work.
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3 PM: THIS IS RARE
We'll give a brief introduction to Rare, and welcome the audience to the afternoon’s programming – setting the scene for the workshop series, and giving a sense of the Rare Skills to come.
Stefanie DiGianvincenzo
CO-FOUNDER AND STRATEGIC DIRECTOR, Rare
Tea Uglow
CREATIVE DIRECTOR, GOOGLE CREATIVE LABS, Google
3.15 PM: COLLIDING CREATIVITY
Homogenous creative teams, with the same style and the same taste, produce predictable work. But diverse teams, built on unique perspectives and differing styles, get to fresh, innovative ideas. In this workshop, two renowned Rare artists bring their unique styles to one project – and the power of creative collisions unfolds in real time.
Gemma O'Brien
TYPOGRAPHER AND ILLUSTRATOR
Reggie Black
ARTIST, DIRECTOR AND DESIGNER
4.00 PM: NOTICE WHAT YOU NOTICE
We all have different life experiences. And those life experiences shape how we perceive the world – allowing us to tap into insights and happen on ideas that others wouldn’t. In this session, you’ll learn from one creator using her own unique experience to create moving art, inclusive experiences and meaningful social change.
Shannon Finnegan
ARTIST AND POET
4.30 PM: DESIGNING WITH, NOT FOR
Never before have brands been so invested in social good. And while we’re seeing many campaigns and products being developed in the spirit of inclusion, few have hit the mark with the communities they’re developed for. Why? Because the teams behind the products made the mistake of designing for communities, rather than with.
In this interactive session, Liz and Dan – two pioneers in the space of inclusive design and creativity – share how we can all create more meaningfully, and innovatively, by working in partnership with the marginalised communities.
Dan Brooke
CMO, CHANNEL 4 UK
Liz Jackson
FOUNDER, THE DISABLED LIST, THE DISABLED LIST
5 PM: HOW TO GET WHAT YOU WANT
Pay rises. Maternity leave. Role sharing. Promotions. They’re all tough to negotiate. But often even tougher for minorities. In this session, developed by a US Marine, and delivered by one of the world’s leading Executive Coaches, Prof. David Slocum, you’ll learn tips, tricks and exercises for negotiation that can be applied at all rungs of the corporate ladder.
Prof. David Slocum
ACADEMIC DIRECTOR, RARE
5.35 PM: WORKING WITH RARE TALENT
More than ever, agencies and brands are looking to feature diverse talent in their campaigns and projects. But too often, they underpay Rare talent, overlook their needs, and take advantage of groups who are already marginalised.
In this session, Blair Imani – an activist pioneering for equitable and fair treatment of diverse talent – is joined on stage with Lucile Piovan – the talent manager that she says ‘gets it’.
Blair Imani
AUTHOR AND HISTORIAN
Lucile Piovan
TALENT MANAGER, RARE, SEMI PERMANENT
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