In this session...

The best ads do more than help customers decide what to buy. They help customers decide who to be. As our industry focuses on intent and the bottom of the funnel, we’re forgetting about the magic of deciding. Inspired ads can help people turn their dreams into decisions. Join Pinterest's Jon Kaplan alongside leading brands to learn how the most effective ads don’t interrupt—they inspire.

What You'll Learn from This Session...

  1. The evolution of purpose-driven marketing
  2. A deep dive into how to leverage the key dimensions of inspiration
  3. The value of context in bringing consumers from an idea through to purchase

Presented with


Jon Kaplan Global Head of Partnerships Pinterest
Michele Barlow Senior Vice President, Enterprise Marketing Bank of America
DeLu Jackson Vice President of Precision Marketing Conagra Brands

Event Details

Event Type Seminar

Track  Brand Purpose