In this session...
Today, data informs, enables and fuels billions of dollars of digital advertising. It has become table stakes. But in a rapidly shifting landscape, what's next in data? How will brands leverage their own first-party data in new and innovative ways? What does advertising look like in a post-GDPR world? How do you find and leverage unique, deterministic, intent-based data like that found on social and commerce platforms? We'll hear from influential executives who have a clear vision of the future.
What You'll Learn from This Session...
- How will brands leverage their own first-party data in new and innovative ways?
- What does advertising look like in a post-GDPR world?
- How do you find and leverage unique, deterministic, intent-based data like that found on social and commerce platforms?
