In this session...

GenZ wants to take their nose out of their phones, and experience, change and embrace
the world around them. Understanding this, what’s the best approach? Hear from the client, agency and OOH perspective on how to reach this demographic of real people, craving the real world.


Erik Bottema CRO Rouge Media
Jodi Senese CMO OUTFRONT Media
Jonathan Adams Executive Director & Managing Partner Wavemaker
Marcy Q. Samet Global Chief Marketing Officer MRM McCann

Event Details

Event Type Seminar