In this session...
Here’s the reality.There are: increased privacy regulations, major Internet browsers disabling cookie-based tracking and big media companies deprecating third party data availability for targeting. All the while those walls around the walled gardens are towering higher. It’s safe to say cookie-based ad serving, data usage and tracking is growing more limited by the minute, obfuscating a marketer and publisher’s ability to understand consumers and deliver on the promise of audience-based targeting and measurement.
What You'll Learn from This Session...
- What marketers and publishers are doing to survive and thrive.
- How to achieve cross-channel marketing success using privacy-safe, person-level identity, data, and targeting capabilities.
- How to adapt quickly because waiting is no longer an option because the future is now.