In this session...

TikTok has quickly become one of the most popular short-form video apps in the world, and it continues to grow.

TikTok brings together a panel of brands, agencies and creators to discuss what resonates with today's consumers and how to make an impact on TikTok. Through real world examples, we’ll explore opportunities for brands to join in the conversation, support the creativity and authenticity of the community, and enhance storytelling on this emerging video platform.

What You'll Learn from This Session...

  1. How successful brands, agencies and creators are approaching content creation on TikTok.
  2. Why new and unconventional marketing approaches are resonating with the next generation.
  3. What brands and marketers can start doing to enhance storytelling on this emerging video platform.


Tristan Roy Global Chief Operating Officer, Digital Edelman
Matty Lin Managing Director, Brand Partnerships TikTok
Cosette Rinab Creator TikTok
Kelly Solomon SVP, Consumer Marketing MAC Cosmetics

Event Details

Event Type Seminar

Related Topic Area  Creativity & Arts   Tech   Culture 

Similar Interests  Content   Mobile   Video   Entertainment 

Track  Video