In this session...
As brands increasingly try to bring purpose to the forefront, it’s becoming harder to differentiate between a marketing tactic and the brand’s true identity. But consumers are becoming more and more savvy, and they crave integrity and an authentic brand connection.
This panel will examine the differences between brand purpose and purpose-centric brand campaigns, exploring how companies with purpose at their core can continue to live and breathe their values in everything they do - and credibly share their mission with consumers.
What You'll Learn from This Session...