In this session...

In this conversation, Dr. Rebecca Swift, Global Head of Creative Insights for Getty Images, and Barbara Shipley, Senior Vice President of Brand Integration at AARP, share insights and best practices related to communicating with consumers aged 50 through 100—something brands can’t afford to ignore given the massive buying power of this growing demographic.

What You'll Learn from This Session...

  1. .
  2. .
  3. .


Dr. Rebecca Swift Director of Creative Planning Getty Images
Barbara Shipley Senior Vice President, Brand Integration AARP
Joanne McKinney CEO Burns Group

Event Details

Event Type Networking Events