In this session...
The TV industry is on the verge of a game-changing advancement: full addressable capabilities on all 16 minutes of ad inventory within the live linear broadcast hour. By enabling more relevant advertising and interactivity on the smart TV glass, we have a golden opportunity to maximize the value of 36 billion hours per month of premium audience time while pushing TV advertising effectiveness to unprecedented levels.
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This session brings together forward thinking executives from around the industry for a discussion on the coming disruption of live linear advertising and how collaboration among players will help the industry overcome scale issues and enable addressable measurement within c3/c7 to fully unlock the power of addressable advertising for all.
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What You'll Learn from This Session...
- How agencies will benefit from a unified marketplace which enables them to buy from discrete sources of addressable inventory spanning different platforms
- Why inventory owners will be able to extract more value than ever out of their precious commercial time through addressability
- What the addressable advertising marketplace will look like and how it will operate in the year 2023
- What are the primary benefits of advertiser and how can they prepare for 2023?
Insight Drivers