In this session...

For 20 years, Chipotle was a pioneer in the Fast Casual dining industry, experiencing rapid growth and intense customer loyalty. In recent years, however, the brand faced a number of significant challenges from food safety issues, to a lack of innovation and cultural relevance. Hear from Chipotle's CMO and agency partner Venables Bell & Partners on their amazing brand turnaround, and the things you need to do in order to get your brand back on track and unlock game-changing new potential.

What You'll Learn from This Session...

  1. The key principles behind a successful turnaround
  2. The common mistakes made by many.
  3. The signs to look for when assessing your efforts.


Chris Brandt Chief Marketing Officer Chipotle Mexican Grill
Paul Birks-Hay Partner, President Venables Bell + Partners
Katie Kempner Creator & Host Perspectives

Event Details

Event Type Seminar

Track  Brand Innovation