In this session...

United Nations Development Programme (UNDP) initiative and 2019 Cannes Lions Grand Prix winner - The Lion’s Share - provides a mechanism for brands to save nature and support local communities each time an animal image is used in an ad. By donating 0.5% of media spend on ads with animals to The Lion’s Share, brands can make a significant contribution.

What You'll Learn from This Session...

  1. How to create socially conscious campaigns that resonate and endure.
  2. Discover what catapulted Lions Share to win the Cannes Lions Grand Prix.
  3. Find out how the SDGs become relevant when they align with the purpose of the business.


Boaz Paldi Engagement & Partnership Manager United Nations Development Programme
Christoph Becker CEO & CCO GYRO
Tina Allan EVP, Director Data Solutions BBDO New York
Bruce Reynolds Social Impact Director Dentsu Aegis Network

Event Details

Event Type Workshop