In this session...
Studies have shown that what people say and what they do don't always match. Advertisers can attest to the importance of evoking emotions to spark action; however, the challenge has always been an inability to measure how people feel. SPARK Neuro measures brain and nervous system activity to quantify the previously unquantifiable: attention and emotion. This unique session will showcase neuroscience technology that is continuously revolutionizing how advertisers glean insights about their consumers.
What You'll Learn from This Session...
- A first-hand experience showcasing how leveraging neuroscience can transform a company’s marketing and increase ROI.
- Insightful explanations into how stories impact and change the way people think, and how creative content truly affects consumer decision making.
- A live demonstration of brain activity, measuring attention and emotion on stage with participants reacting in real-time to advertisements.
