In this session...
Audio, once considered going the way of print, is experiencing a resurgence. Powered by podcasts, producers and plenty of smart speakers, the emotional power of sound to connect with audiences is being rediscovered and reimagined.
But what else is behind the embrace of audio? This panel will explore all sides of the digital audio ecosystem – from a brand’s 100% SOV and the ever-expanding supply chain, to the role of creative and what new advantages publishers and buyers might be orchestrating.
What You'll Learn from This Session...
- What are the opportunities in audio today?
- How is measurement being tackled and how can you prove outcomes from audio investment?
- What is sonic branding?
- What role does creative play in programmatic audio?