In this session...
Live Nation Entertainment, the world’s largest live entertainment company, is using data to unlock new ways for brands to better connect with live music fans and enhance the experience across the entire fan journey. Learn more about the company’s data strategy as Meshh’s Jake Pryszlak hosts Live Nation’s Anubhav Mehrotra in a fireside chat.
What You'll Learn from This Session...
- Learn how Live Nation are using technology to understand music fans experiences at concerts going beyond an exit survey
- Learn how Live Nation connect the dots between all the research they conduct to enhance experiences for fans and brands
- Understand how the world’s largest live entertainment company is using data to unlock new partner and internal stakeholder conversions
