In this session...

Participation is too important to be left for chance. This session from Twitter and Contagious presents an analysis of years worth of brand activations that rallied communities to influence culture - from the iTunes charts to Wall Street stock prices. The Participation Playbook questions traditional reach-and-frequency marketing "gospel" from the likes of Byron Sharp and leaves marketers with six steps to unlock audience participation when launching something new or connecting their brand what's happening in culture.

What You'll Learn from This Session...

  1. A behind-the-scenes look at the most awarded Cannes Lions campaigns that started with Twitter audience insights
  2. The six steps marketers and creatives are taking to drive audience participation on Twitter
  3. Candid, first-hand advice on how to create audience participation

Presented with


Alex Josephson Head of Twitter Next Twitter
Katrina Dodd Editor at Large Contagious
Shanna Wollack Senior Manager, Public Relations & Digital Engagement Unilever
Rahul Shah Head of Ice Cream Now, US Unilever

Event Details

Event Type Seminar

Track  Influence