In this session...
You see the ad in the paper, the anthem on TV and the billboard on the street, but what does getting there actually look like? How do values, instinct and strategy shape the marketing campaigns we come to know? Get a candid look into Google marketing and learn how the minds behind the brand bring the company narrative to life.
What You'll Learn from This Session...
- Understand how mission-guided marketing drives results.
- Walk away with the framework Google uses to assess marketing decisions.
- Hear tangible examples that can be applied to your future marketing decisions.
