In this session...
A new trend has emerged in advertising to men, Gone are the days of the Marlboro man and the World's Most Interesting Man. From Gillette to Hanes to Zegna, brands are telling the stories of men on journeys of individual and collective self-betterment.
A recent Men's Health article described the movement as "selling wokeness and intentionality, self-awareness and feminism." Leaders will discuss the effects of using healthy masculinity in advertising, the backlash some brands have received, and the intended audience for this type of advertising.
What You'll Learn from This Session...