In this session...
By 2020, it is expected that 40% of consumers will be Gen Z. Born 1994 and later, Gen Z is the first true generation of “social natives.” But in a 2017 study, Hill Holliday found that 50% reported they had considered quitting social media, and 41% said it has made them feel anxious, sad, or depressed. Now nearly two years later, we’ve repeated the research to see how things have changed – or haven’t.
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In this panel, we’ll take a closer look at this unique generation’s outlook on social media and discuss the implications not only for today’s brands and advertisers, but for the hearts and minds of an entire generation of young people.
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What You'll Learn from This Session...
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