In this session...

Join Chipotle CMO Chris Brandt and TSM (Team SoloMid) CRO Brad Sive for a fireside chat. The two will discuss how Chipotle initially partnered with TSM to organically integrate into the gaming/pop culture by way of TSM's Fortnite team and high profile influencers. The year following, TSM partnered again with Chipotle on an overall brand campaign that seamlessly aligned gaming, esports, and pop culture with Chipotle's unique brand message.


Annie Pei Segment Producer CNBC
Brad Sive Chief Revenue Officer TSM
Chris Brandt Chief Marketing Officer Chipotle Mexican Grill

Event Details

Event Type Seminar

Track  Gaming & ESports