In this session...
The future you’ve been promised is finally here at scale…audience-based planning is now available for TV! The question for brand marketers and their agencies is: “How do I make the most of this?” In this session we’ll cover everything you need to know to successfully integrate audience based-planning into your overall strategy. Don’t miss a live sneak peek of Ampersand's new audience-based planning platform using true viewership insights.
What You'll Learn from This Session...
- See the power of audience-based advertising in TV, in real-time
- Learn how to successfully implement tactics that leverage audience-based planning
- Understand how programmers and Ampersand together, are making it easier for a brand to reach their desired audiences across all of their TV buys
