In this session...
In 2025, Millennials and Gen Z will make up 90% of the workforce. Young people have high expectations for ads themselves, as well as where and how they are presented. New demands call for a new type of agency. This new agency needs to enable brands to be nimble and innovative, to take value-inspired risks, and to ensure the quality of the 360 brand experience, not just the quality of a 30-second ad.
What You'll Learn from This Session...
- How do brands survive in this millennial age?
- Why do brands need a new type of agency?
- How can Millennials and Gen Z be bought?
