In this session...

Tying TV performance to business outcomes is increasingly important for the entire advertising ecosystem - from brands and agencies to publishers and networks. While many of us consider each other "frenemies," we all want to change the market and preserve TV as a dominant, powerful marketing channel, across local and national and all forms of content delivery -- from linear to digital TV. In this panel, we’ll focus on how to take action and embrace proof of performance, transparency and optimization for TV advertising.


Jo Kinsella EVP & Chief Revenue Officer TVSquared
Scott N. Brown GM and Head of TV & Audio Products Nielsen
Matt Boxer Senior Vice President, Business Development, Sports & Automotive NBCU
Sona Mirakian-Pehlivanian VP Operations New York Interconnect
Justin Rosen VP Advanced TV Data & Research Ampersand

Event Details

Event Type Seminar

Track  Future of TV