In this session...
As advertisers go through journeys of digital transformation, they are demanding more from programmatic to help them get there - more control of their data and brand, more efficiency and effectiveness to ensure their media dollars are invested not spent, and more innovation to help them take advantage of omni-channel programmatic, including TV.
Our panel of industry leaders will examine what needs to be done, and by whom, to help programmatic media evolve to help deliver on its promise and secure greater investment.
What You'll Learn from This Session...
- How the relationship between brands and tech partners is evolving to one of consultancy
- How data-driven marketers are shaking up their houses
- What does it take - from skill set to structure - to achieve success in this new working relationship