In this session...

TV advertising is the most powerful way for marketers to reach a wide audience, but it has lacked the ability to deliver people-based addressability and measurement across channels. By combining the reach and scale of TV with the outcome-driven capabilities marketers require, brands and agencies can now better coordinate the customer journey, deliver more relevant messaging, and tie TV campaigns to measurable ROI. John will share how to power experiences that map back to business outcomes across the entire customer journey.

What You'll Learn from This Session...

  1. As the TV landscape continues to shift, gain insight as to what key players across the TV ecosystem are demanding.
  2. Get a snapshot of how brands and agencies can tie TV campaigns to business outcomes and learn why it’s important to get the sell-side’s buy-in and understand their role in driving outcomes.
  3. Learn actionable insights: brands and agencies need to be armed with the tools and capabilities that allow them to measure TV’s impact on KPIs that matter.

Presented with


John Hoctor GM of Measurement LiveRamp

Event Details

Event Type Discover Talk

Track  Future of TV