In this session...
It is undeniable that quality, actionable data is essential to advertisers and publishers alike. However challenges remain in how to effectively deploy first and third party data across a variety of screens and platforms. Join SpotX as we explore how media owners and advertisers can successfully implement data to supercharge their video campaigns.
What You'll Learn from This Session...
- How advertisers can effectively utilize varied data sources to improve planning and forecasting, and campaign targeting and delivery.
- How publishers are opening up access to their data – providing advertisers with a new opportunity to improve how they connect with consumers.
- How to manage the complexity of connecting different data sources, for different device types.
Insight Drivers