In this session...

With over 336 million mobile app users in the U.S., apps now have the power to make or break a brand. As mobile has become the primary screen for consumers, new brands are launching every day through apps like Instagram. Successful brands are fully embracing this new reality by reaching consumers on mobile devices through in-app advertising and leveraging their own official apps to keep customers engaged and create loyalty.

What You'll Learn from This Session...

  1. What brands are doing with their apps and mobile in-app strategy to create real connections with their customers
  2. The key metrics you need to look at when running brand loyalty-focused campaigns
  3. How to avoid common in-app advertising pitfalls and achieve lasting success

Presented with


Anne Frisbie SVP & GM of North America InMobi
Vinny Rinaldi Head of Addressable Media and Technology The Hershey Company

Event Details

Event Type Seminar