In this session...

Direct to Consumer brands are all the buzz lately, but what do they do when their online growth has reached a plateau? One emerging solution is collaborating to gain larger audiences using common commerce platforms. This session will highlight how D2C brands can acquire customers faster using online and offline strategies.

In this moderated panel discussion, you'll hear the behind the scenes story of how Quad and the dtx company have partnered on a unique marketing model, directly from dtx executives, partners and brands that have made a commitment to this program. This will be a fascinating glimpse into the future of commerce. View Less

What You'll Learn from This Session...

  1. On-line and Off-line integration strategies
  2. Customer acquisition strategy in the D2C space
  3. The deep collaboration between dtx and it's marketing partners that led to this revolutionary ecosystem
  4. How brands are collaborating together to obtain a larger customer base on a common approach.

Presented with


Speakers

Eric Ashworth Executive VP of Product and Market Strategy Quad
Jim Norton Chief Revenue Officer the dtx company
John Puterbaugh, Ph.D. Executive Director, Multichannel and Emerging Media Quad
Lorna Sommerville CMO Function of Beauty
Sarah Pierson Founder Margaux
Ramona Biliunas Vice President, Enterprise Solutions Quad

Event Details

Event Type Seminar