In this session...

There's no denying the ever-increasing opportunity mobile presents to marketers. But as the opportunity grows, so does the challenge. With the continual introduction of new technological advances, it can be difficult for marketers to prioritize their investments across the many channels at their disposal. This session will reveal how to find your consumers everywhere—including places you may have never thought to look, and how marketers can build brands on mobile.

What You'll Learn from This Session...

  1. How to match disparate data points into a coherent marketing strategy.
  2. How to leverage quality first-party data to effectively build brands on mobile.
  3. How to prioritize your investments (and budgets) across your marketing strategy.

Presented with


Elizabeth Primm VP, Brand Partnerships Ogury
Jean Fitzpatrick VP, Marketplace Development MAGNA Global
Kimberley Gardiner VP & Chief Marketing Officer Mitsubishi Motors North America, Inc.
Jeff Nicholson Chief Media Officer VaynerMedia
Rich Frankel Creative Director Spotify
Lauren Johnson Senior Advertising Reporter Business Insider

Event Details

Event Type Seminar