In this session...

Whether it's through products and services or portraying the 50-plus in an accurate way, we want to start the conversation about who is getting it right in the advertising/marketing world when talking about the 50-plus. Far too often the category is misrepresented, and brands fall short.

What You'll Learn from This Session...

  1. Spotlight the new image of aging and the Longevity Economy to educate the marketing community about the benefits of authentic representation of the 50-plus
  2. more accurately and authentically reflect the lives of the 50-plus people today and reject the stereotypes associated with aging
  3. Inspire the advertising and marketing industries to action through incorporating age diversity in the creative process, including research, the brief, Imagery, casting and multi-generational teams

Presented with


Martha Boudreau EVP & Chief Communications & Marketing Officer AARP
Dr. Rebecca Swift Director of Creative Planning Getty Images
Jeff Stamp Chief Content Officer GREY
Bill Yates Chief Consumer Officer & Chief Marketing Officer GreatCall Inc.

Event Details

Event Type Seminar