Mara Einstein

Mara Einstein has been working in or writing about the media industry for more than 25 years. She has enjoyed stints as a marketing executive at NBC, MTV Networks, and at major advertising agencies. Dr. Einstein is the author of six books, including Black Ops Advertising: Native Ads, Content Marketing, and the Covert World of the Digital Sell (O/R Books), which was positively reviewed by Tim Wu in the New York Times, and Compassion, Inc. (University of California Press). Her work has appeared Newsday, Broadcasting & Cable, Advertising Age, Harvard Business Review, and Fastcoexist, among others. She is regularly quoted as a marketing expert on NPR as well as in the New York Times, Bloomberg BusinessWeek, and the Wall Street Journal.