Jess Greenwood

Jess runs R/GA's activation strategy team, which charged with bringing bottom-up cultural insights into the creative process, and delivering the work in the most relevant way possible. Over the last four years, Jess has overseen strategy for a broad spectrum of work for clients including Nike, Verizon, Tiffany and Google.

One of the first journalists to make the leap into brand strategy, Jess joined R/GA from Contagious Magazine, where she oversaw the editorial team and hatched Insider, the company’s strategic consultancy. Following a stint in the Creative Partnerships team at Google, she returned to R/GA to build out this new approach to strategy.

Jess is a founder member of Papel e Caneta, a global collaboration between strategists across the world to solve some of society’s toughest problems; moonlights as designer of her own fashion line, and is a committed karaoke ringleader.